Blue Cross / Blue Shield of Minnesota

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Back in the 80s, we produce a series of four BCBSM ads featuring the four seasons of Minnesota.

It was 30 below zero when we shot this. My good friend and fine photographer Rick Peterson shot this photo, and kept the film from freezing by stuffing it in his shirt pocket, close to his chest. Or was it in his undershorts? I can't quite remember.font>

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